www.versantsolutions.com

• Versant Video
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• Message Direct
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• Versant CMS
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• Blogs for Business
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• Brand Click Media

Web sites built on content management systems have significantly greater interactivity capabilities.

Your Web site helps you achieve specific business goals. Now, envision those results delivered on a much larger scale, through greater customer engagement. Content management systems enable greater Web site interactivity by using a database to store both the content and structure of a site.

These systems offer:

• Greater customization – tailor site content and structure to visitor preferences
• Robust relationship management – bring customers closer through interactive tools like memberships, Web alerts, discussion forums, user surveys and blogs
• Media integration – use podcasting, RSS feeds and Webinars to leverage your marketing content

Versant CMS site capabilities include:

• Building communities through threaded discussions, blogs and Web alerts
• Management of membership users
• Strategic use of online forms, calendars, polls and surveys
• Online document management
• Site analytics and content rating
• Multimedia presentation of content

Other benefits include:

• More cost-effective and timely site updates
• Improved content, which boosts site traffic and loyalty
• Shortened sales cycle, as customers access detailed and customized information
• Improved site shelf-life
• Lower site maintenance costs